I am as much about the process as the execution. Highly capable of leading UX projects, crafting the ideal process, and collaborating with clients and internal stakeholders.
Planning, moderation and evaluation of task based user testing studies to provide rich insight into usability of websites and other digital products.
Analysis of web visitor trends on a range of analytics platforms, including conversion funnel and landing page reviews.
One-on-one interview sessions with target users, to gain insight into needs and behaviour, informing user profile development.
Facilitating and analysis of group based sessions to elicit attitudes and believes around specific products or ideas.
Open and closed card sorting to gain insight into user mental models of relationships and naming conventions.
Simple tree based testing with real users to validate existing or proposed taxonomies.
Planning, distribution and analysis of questionnaire surveys, to gain insight into user demographics, needs and behaviour.
A/B & Multivariate Testing
Statistical validation of page variations on high traffic websites, through A/B or Multivariate Testing.
Development of personas and visitor task roles from real user data to inform content strategy and focus product design
Formulation of efficient and accurate user journey models through task analysis to evaluate and optimise structure and flow of a system.
Taxonomies / IA
Formulation of logical and well labelled, hierarchical or multi-faceted, information architectures, backed by evidence on user mental models.
Development of functional requirements specification documentation in waterfall type projects. Development of user stories and acceptance criteria in Agile projects.
Low to mid fidelity annotated page schematics to map out page or system state content and layout.
Prototypes / IxD
Iterative development of functioning prototypes in Axure or HTML, suitable for user testing page structure and workflows.
Design of full fidelity visual mock-ups, working with responsive grid structures, typography, colours, icons and imagery to create usable and emotionally engaging final presentation of products.
Planning and delivery of conversion rate optimisation strategies working from an understanding of human psychology and user evidence to formulate persuasive solutions.