User Centred Design
The user’s needs comes first. I believe In order to create the most optimal design you must involve the user in the design process. Expert reviews are a poor substitute.
Flexible UX Process
Every project is different. I will adapt my UX process to suit specific budgets and business constraints.
Always be user testing
User testing isn’t design by committee. It is about observing natural behaviours, learning and iterating. Budgets constrain UX, but some user testing is always better than none.
The right recipe
Creating brilliant digital experiences is about the right combination of content, information architecture, visual design and interaction design.
Match user & business goals
Our job as UX designers is largely about making things easier and more engaging for people so digital business strategies succeed.
Never fall in love
Your work is only as good as the success to your users and clients it brings. Always be prepared to scrap and replace anything when evidence weighs against.